12 Metrics Every B2B SaaS Company Should Use in 2025

To put it simply, this engagement can be easily measured through consistent logins, active participation in discussions, completion of assignments, and seamless navigation through various learning modules. Benchmark a Score Using the Correlation CoefficientsOnce you have your correlation coefficients, the next step is to decide which metrics to include in your engagement model. To do this, you can benchmark a threshold score by calculating the average correlation coefficient across all metrics. For this, it’s recommended to embed an in-app resource center where users can have instant access to continuous education in different content formats (such as articles, video guides, FAQs, and webinars).

To keep your customers invested and engaged with your products/services, you’ll need the help of these customer engagement tools. The user engagement rate is the percentage of users who interact with the product in a given period. The feature activation rate tells you how many users have discovered a specific feature and completed a milestone or series of milestones that define value realization. Typically, the time condition for this metric corresponds to something meaningful for the product. For example, a SaaS product might match the trial period’s length to the time it takes a user to realize feature value. This article emphasizes the importance of effective API management for mobile development, outlining best practices such as clear documentation, security measures, and performance optimization.

Customer churn rate

With its robust reporting and advanced segmentation features, Google Analytics offers deep insights into user engagement patterns. This broad metric assesses how actively users are interacting with the content, features, and calls-to-action on a platform. This tracks the percentage of users who complete desired actions, such as making a purchase or signing up for a service. Engaged users who have a positive experience are more likely to recommend your product to their friends, family, and colleagues. This type of organic word-of-mouth marketing is invaluable for attracting new users at minimal cost. Similar to Userpilot, it lets you set up logic-based triggers, integrate with multiple tools, segment users, and supports multi-language messaging.

• Roobet is a leading cryptocurrency-based online casino offering innovative gaming experiences.
• Think of Intercom as your frontline support team, available right inside your product.
• If you don’t show users the key features they need to enhance their productivity, they will never find them.
• By leveraging Usersnap’s capabilities, you can take significant steps toward measuring and improving user engagement in your digital products and services.
• When users get into a product for the first time, they are usually disoriented as they stare at an empty screen—and your user engagement will be compromised.

When choosing a tool, consider your budget, the level of detail you need, and how well it integrates with your workflow. Google Analytics is a solid free option, while HubSpot and Metrics Watch offer more advanced features for those who need them. Each metric tells part of the story, but combining them provides a fuller picture of your marketing performance. Together, they guide you in refining your strategy and driving measurable outcomes. The “filter bubble” refers to the algorithm-driven phenomenon where users are only exposed to content that aligns with their existing beliefs.

For example, if you have 1000 total app downloads and 250 of those users return the following month, your retention rate would be 25%. Consistently tracking this metric enables you to pinpoint retention strategies that work and iterate on those that don’t. Ultimately, a small increase in your retention rate can substantially boost your revenue due to prolonged user engagement.

One area of great importance was recreating the cryptocurrency deposit flow, which was designed to include a guided, step-by-step explanation of the process. Understanding the user churn rate is critical for any app or service to maintain a steady growth trajectory. Essentially, churn rate tracks the percentage of users who stop using your app over a specific period. A high churn rate might indicate issues with your app’s user experience or that the competition is pulling your users away.

High user retention rates indicate a positive user experience and a loyal user base, while low retention rates may signify issues with product-market fit or user satisfaction. It’s a great way to see how frequently your users take action on your app or product. DAU/WAU/MAU (daily active users, weekly active users and monthly active users). The difference between them is that you count daily numbers in the first case, weekly in the second, and monthly in the third.

If the scores don’t align with real-world outcomes, you may need to revisit the metrics or re-run the correlation analysis to fine-tune the model. Take the correlation coefficients from the previous step and normalize them so that they add up to 100%. This can be done by dividing each metric’s correlation coefficient by the total sum of all selected metrics’ correlation coefficients and multiplying by 100. Based on the coefficients of correlation from the Figure 1 we can create a benchmark chart like in Figure 2.

This means that your product likely performs a core function in their workflow. Calculate bounce rate by dividing the number of bounces (single-page sessions) by the number of total sessions on your site. Calculate time on page by dividing the number of words by the minutes users spend on the page. If visitors spend 5 minutes on a page with 1,000 words of content, that’s a decent average rate.

Use of new tools and features

You can also use it to extend, shorten, summarize, and improve your existing content. So if 200 people complete the survey and 10 rate their experience as 4 or 5, the score is 5. To collect the data for NPS calculation, we use a survey asking users how likely they are to recommend the product to their friends or colleagues, on a scale from 1 to 10. So if a user logs into your app, they must complete this key event otherwise they will be excluded from the count. Customer engagement is a broader term encompassing the whole relationship between a brand and its target audience across all touchpoints and channels, not just within the product. If you notice a metric is higher or lower than you expected, it’s a good idea to segment your users and examine the metric for each segment.

This deep connection can protect the brand from competitors, as loyal users are less likely to switch to another product​. Userpilot can help you improve onboarding, drive feature adoption, and collect valuable feedback—all without writing any code. Safe to say, we don’t only want engagement; we need in-depth analysis of our user sessions to know what we’re getting right/wrong and where we can improve our experience(s). So, in this section, we’re going to be looking at tools that can help us achieve that. Key features like Zendesk AI and customer ticketing are available with the starter $19/agent/month plan. You can avail the paid offerings of this user engagement tool starting from $349 (for the chatting feature).

Feature Retention Rate

Content engagement metrics are important because they show how your content strategy aligns with user interest. Monitoring user retention is essential for understanding the long-term viability of your business. Retaining existing users is generally more cost-effective than acquiring new ones, and a loyal user base can serve as a powerful source roobet official website of referrals and advocacy. Tracking this metric can give developers and analysts additional information about the quality of newly acquired traffic, UX, the overall value of the app, even about some technical flaws.