Book Launch Promotion Ideas
Local bookstores are a fantastic avenue for promoting your book — they’re happy to support indie authors, and it’s usually pretty easy to book them. Get in touch about hosting a reading or giving a talk, or team up with other local authors and make it a joint event michelin stars meaning. Don’t forget to bring copies of your book to sell and sign!
Twitch has become one of the most popular platforms for people to follow their favorite pros in just about any industry. From sewing to dancing to playing video games, everyone is getting in on the action. As an author, you can use Twitch for many things: do a reading from your book, talk about how you developed part of the story, give a Master Class on writing, talk about the research you did while writing the book, or just let people watch as you write! Some writers prefer to hide away as they write, but if you’re ok with looking up every once in a while to read comments and answer questions, you can get a Twitch following and generate buzz for your past, present and future books.
Facebook Ads is one platform that can get you a lot of interest for very little money. All you need to do is target the right audience and be creative with your ads, and for the price of a latte a day, you can reach a relatively broad audience. You can use creative analytics to track which characters and locations resonate most with your audience, allowing you to improve your ad strategy for better results. One way to really entice Facebook users to click on your ad is to advertise a character or a cool location from your book. You have probably seen those ads for Facebook games, where there is a fierce warrior fighting demons – the reason that appeals to many people is that they become interested in the character first, leading them to wanting to learn more or to virtually become that character. For example, if your story places your characters in an old castle, find photos of old castles and use that as the ad image. Then use an ad headline like this: “Castle built in 1456 now inhabited by Sarah and her new beau Patrick.” In the description, tell a little about the castle and include a call-to-action (CTA) like “Read what happens at Patrick’s Castle.” Do the same with your lead character or a few of your characters, and you’ll get people following their natural inquisitive nature wanting to read your book!
Children’s Book Promotion Ideas
Once you’ve written your press release, send it to local media outlets and ask them to cover it. If they say no, don’t take it personally—just send it out again. Keep doing this until someone says yes (or at least gets back to you).
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Maybe you already sat down and wrote a story about those characters you came up with during those long nights you were trying to get your child to sleep. Maybe your story is already illustrated, and you are now ready to hit publish.
Whenever possible, look for smaller influencers with engaged audiences. These are called micro-influencers and often, they can be more powerful than a feature from a large influencer. You want to search for accounts that have a target audience similar to yours to give your book the best chance of gaining relevant traction. You can read more about how to find influencers here.
The label of an award-winning book is a sure-shot way to boost your sales and add critical acclaim to your book. It will help in making your marketing journey a lot easier. Several awards are there for self-publishing books. Most will charge you an entry fee, but winning any of these competitions will set your product apart from the others. Some of the notable awards for kids’ books include Mom’s Choice Awards, the Golden Kite Award, Readers’ Favorite, and Royal Dragonfly Book Awards.
Best Book Promotion Ideas
Book promotion can feel like shouting into the void… unless you have a plan. This isn’t about posting “buy my book!” on social media until your friends mute you. This is about creative, effective ways to build buzz, attract readers, and turn interest into sales.
Also, By connecting with influencers, you can reach a wider audience and gain valuable exposure for your book. Additionally, influencers can help to establish your credibility as an author and increase the visibility of your book.
Who doesn’t love a funny t-shirt or mug? Merchandise sales bring in extra money for you while also giving you free advertising around the world! By designing some key pieces of merchandise, you can generate buzz from funny phrases or characters you have created. Serious lines work too, as long as they are emotion-evoking lines. Everything from political activism to funny children’s books can sell well online and bring interest to your book. There are many platforms like Etsy and Zazzle that let you sell your merchandise without much work at all. Create buzz around your story through mugs, t-shirts, sweatshirts, hats, keychains and more!
Moreover, Crafting a press release and sharing it with relevant media outlets expands your book’s reach and garners valuable exposure. Additionally, you can also use the press release on your website, social media and other platforms to promote your book.
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
One of the hardest parts of being an author is marketing your book. You’ve written an awesome story; now it’s time to get it in front of the readers who will love it! But how do you do that? How can you create a successful book launch or revive a book that’s gone cold? Here, we’re bringing you 15 tips you can use to create a successful book launch or pump new life into an existing book. There are so many new readers for you to meet!